TY - JOUR
T1 - Television Game Show Viewers. A Cultivate Audience?
AU - Messing, Vera
AU - Roe, Keith
N1 - Folyóirat nem található: Communications ISSN (Print) 0341-2059 Folyóirat nem található: Communications
PY - 1996
Y1 - 1996
N2 - This article addresses two main sets of questions. First, is there a characteristic social profile of regular game show viewers, and do these viewers constitute a single audience ? Second, is there any evidence that heavy game show viewing cultivates in viewers a greater beliefin the importance of luck in life and a more materialistic outlook ? The results, based on a telephone survey of 246 adult respondents in the Flemish Community of Belgium, provide a clear sociodemographic profile of the European game show audience, at least as constituted in Flanders. Furthermore, this core audience is divided into three distinct segments structured along three characteristic dimensions of game shows. Correlations obtained between game show use and luck and materialism variables, lead us to conclude that cultivation theory may provide a fruitful focus for future research.
AB - This article addresses two main sets of questions. First, is there a characteristic social profile of regular game show viewers, and do these viewers constitute a single audience ? Second, is there any evidence that heavy game show viewing cultivates in viewers a greater beliefin the importance of luck in life and a more materialistic outlook ? The results, based on a telephone survey of 246 adult respondents in the Flemish Community of Belgium, provide a clear sociodemographic profile of the European game show audience, at least as constituted in Flanders. Furthermore, this core audience is divided into three distinct segments structured along three characteristic dimensions of game shows. Correlations obtained between game show use and luck and materialism variables, lead us to conclude that cultivation theory may provide a fruitful focus for future research.
U2 - 10.1515/comm.1996.21.1.49
DO - 10.1515/comm.1996.21.1.49
M3 - Article
SN - 0341-2059
VL - 21
SP - 49
EP - 64
JO - Communications: The European Journal of Communication Research
JF - Communications: The European Journal of Communication Research
IS - 1
ER -