Abstract (may include machine translation)
Being an 'antiglobalizationist' comes easy as a political label but as a theoretical endeavor, it is more difficult. Globalization encompasses a bundle of meanings. The paper disentangles some of the multiple implications of globalization and its purported enemies through the Big Mac-Roquefort opposition; it examines the taste differential of the two products, their symbolism and their stakes in the construction of ethnic, cultural and class identities. The simplistic opposition between globalization and its enemies is reinterpreted in the context of commercialization, Americanization, democratization, high-and massculture and-consumption, only to be cast in the age-old tensions of modernity.
| Original language | English |
|---|---|
| Pages (from-to) | 133-144 |
| Number of pages | 12 |
| Journal | Archives Europeennes de Sociologie |
| Volume | 44 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2003 |