TY - JOUR
T1 - Psychology, behavioral economics, and public policy
AU - Amir, On
AU - Ariely, Dan
AU - Cooke, Alan
AU - Dunning, David
AU - Epley, Nicholas
AU - Gneezy, Uri
AU - Koszegi, Botond
AU - Lichtenstein, Donald
AU - Mazar, Nina
AU - Mullainathan, Sendhil
AU - Prelec, Drazen
AU - Shafir, Eldar
AU - Silva, Jose
PY - 2005/12
Y1 - 2005/12
N2 - Economics has typically been the social science of choice to inform public policy and policymakers. In the current paper we contemplate the role behavioral science can play in enlightening policymakers. In particular, we provide some examples of research that has and can be used to inform policy, reflect on the kind of behavioral science that is important for policy, and approaches for convincing policy-makers to listen to behavioral scientists. We suggest that policymakers are unlikely to invest the time translating behavioral research into its policy implications, and researchers interested in influencing public policy must therefore invest substantial effort, and direct that effort differently than in standard research practices.
AB - Economics has typically been the social science of choice to inform public policy and policymakers. In the current paper we contemplate the role behavioral science can play in enlightening policymakers. In particular, we provide some examples of research that has and can be used to inform policy, reflect on the kind of behavioral science that is important for policy, and approaches for convincing policy-makers to listen to behavioral scientists. We suggest that policymakers are unlikely to invest the time translating behavioral research into its policy implications, and researchers interested in influencing public policy must therefore invest substantial effort, and direct that effort differently than in standard research practices.
KW - Behavioral economics
KW - Psychology
KW - Public policy
UR - http://www.scopus.com/inward/record.url?scp=32044449175&partnerID=8YFLogxK
U2 - 10.1007/s11002-005-5904-2
DO - 10.1007/s11002-005-5904-2
M3 - Article
AN - SCOPUS:32044449175
SN - 0923-0645
VL - 16
SP - 443
EP - 454
JO - Marketing Letters
JF - Marketing Letters
IS - 3-4
ER -