Drivers of market trasformation towards energy efficiency: Analysis of a case study

Over the past 5 years, Hungary has experienced one of the most remarkable market successes in a key energy-efficiency technology: compact fluorescent lighting. While market shares of compact fluorescent lamps (CFLs) were negligible half a decade ago, today residential CFL market penetration exceeds that in many industrialised economies, ranking Hungary among the eight countries in Europe with the highest penetration rates. Since substantial efforts have been invested internationally to promote the proliferation of CFLs often with limited results, the understanding of the Hungarian success can bring us closer to an effective planning of programs and policies designed to transform the markets of energy efficient technologies around the world. Therefore, the paper's goal is to provide an insight into the driving forces which contributed to this outstanding market success, and to investigate how the findings can apply in designing market transformation programs aimed at increasing the penetration of cost-effective energy efficient technologies internationally. The paper presents the results of a nationally representative residential survey, and a large number of in-depth interviews with households, industry and other market participants. The market success is analysed in detail and differences in CFL penetration among the market segments provide an important clue for understanding which market barriers are the key in hampering market transformation, and which factors contributed to the overcoming of these barriers. Based on the findings on the drivers of the market success the authors draw lessons for the design of effective market transformation programs.