Comparing the adopters and non-adopters of online social networks: A UK perspective

Jyoti Choudrie; Amit Vyas; Tibor Voros; Nicholas Tsitsianis

doi:10.1109/HICSS.2013.138

Comparing the adopters and non-adopters of online social networks: A UK perspective

Jyoti Choudrie^*, Amit Vyas, Tibor Voros, Nicholas Tsitsianis

^*Corresponding author for this work

University of Hertfordshire

Research output: Contribution to Book/Report types › Conference contribution › peer-review

Abstract (may include machine translation)

This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK's older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants' revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK's population.

Original language	English
Title of host publication	Proceedings of the 46th Annual Hawaii International Conference on System Sciences
Publisher	Institute of Electrical and Electronics Engineers (IEEE)
Pages	2823-2832
Number of pages	10
ISBN (Print)	9780769548920
DOIs	https://doi.org/10.1109/HICSS.2013.138
State	Published - 2013
Externally published	Yes
Event	46th Annual Hawaii International Conference on System Sciences, HICSS 2013 - Wailea, Maui, HI, United States Duration: 7 Jan 2013 → 10 Jan 2013

Conference

Conference	46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Country/Territory	United States
City	Wailea, Maui, HI
Period	7/01/13 → 10/01/13

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10.1109/HICSS.2013.138

Cite this

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title = "Comparing the adopters and non-adopters of online social networks: A UK perspective",

abstract = "This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK's older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants' revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK's population.",

author = "Jyoti Choudrie and Amit Vyas and Tibor Voros and Nicholas Tsitsianis",

year = "2013",

doi = "10.1109/HICSS.2013.138",

language = "English",

isbn = "9780769548920",

pages = "2823--2832",

booktitle = "Proceedings of the 46th Annual Hawaii International Conference on System Sciences",

publisher = "Institute of Electrical and Electronics Engineers (IEEE)",

note = "46th Annual Hawaii International Conference on System Sciences, HICSS 2013 ; Conference date: 07-01-2013 Through 10-01-2013",

}

Choudrie, J, Vyas, A, Voros, T & Tsitsianis, N 2013, Comparing the adopters and non-adopters of online social networks: A UK perspective. in Proceedings of the 46th Annual Hawaii International Conference on System Sciences. Institute of Electrical and Electronics Engineers (IEEE), pp. 2823-2832, 46th Annual Hawaii International Conference on System Sciences, HICSS 2013, Wailea, Maui, HI, United States, 7/01/13. https://doi.org/10.1109/HICSS.2013.138

Comparing the adopters and non-adopters of online social networks: A UK perspective. / Choudrie, Jyoti; Vyas, Amit; Voros, Tibor et al.
Proceedings of the 46th Annual Hawaii International Conference on System Sciences. Institute of Electrical and Electronics Engineers (IEEE), 2013. p. 2823-2832.

Research output: Contribution to Book/Report types › Conference contribution › peer-review

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T1 - Comparing the adopters and non-adopters of online social networks

T2 - 46th Annual Hawaii International Conference on System Sciences, HICSS 2013

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AU - Vyas, Amit

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AU - Tsitsianis, Nicholas

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AB - This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK's older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants' revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK's population.

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BT - Proceedings of the 46th Annual Hawaii International Conference on System Sciences

PB - Institute of Electrical and Electronics Engineers (IEEE)

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Comparing the adopters and non-adopters of online social networks: A UK perspective

Abstract (may include machine translation)

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