Audiences First: Professional Profiles, Tools and Strategies of Digital Newsrooms to Connect with the Public

Ana Isabel Rodríguez-Vázquez; Marius Dragomir; Noelia Francisco-Lens

doi:10.1007/978-3-030-88028-6_16

Audiences First: Professional Profiles, Tools and Strategies of Digital Newsrooms to Connect with the Public

Ana Isabel Rodríguez-Vázquez^*
, Marius Dragomir
, Noelia Francisco-Lens

^*Corresponding author for this work

University of Santiago de Compostela
Center for Media, Data & Society, Central European University

Research output: Contribution to Book/Report types › Chapter › peer-review

Abstract (may include machine translation)

For the media, and therefore journalism, to be sustainable in today's digital ecosystem, significant changes must occur in the relationship between journalistic companies and their audiences to generate the trust and added value necessary for the audience to feel that the worth paying for news content. This article summarizes the key findings of an exploratory research over a five-year period (2015–2020) on an initial sample of 100 digital native media, as well as legacy media from Spain, the rest of Europe, and the United States. The data collection had a double objective: to study the emerging professional profiles and the audience measurement tools that strengthen editorial teams in their attempt to improve their relationships with the audience, and to explore strategies aimed at improving the connection with the public through through participation and co-creation, both online and offline.

Original language	English
Title of host publication	Studies in Big Data
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	211-226
Number of pages	16
DOIs	https://doi.org/10.1007/978-3-030-88028-6_16
State	Published - 2022
Externally published	Yes

Publication series

Name	Studies in Big Data
Volume	97
ISSN (Print)	2197-6503
ISSN (Electronic)	2197-6511

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Audience
Audience measurement
News consumption
Strategies

Access to Document

10.1007/978-3-030-88028-6_16

Cite this

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title = "Audiences First: Professional Profiles, Tools and Strategies of Digital Newsrooms to Connect with the Public",

abstract = "For the media, and therefore journalism, to be sustainable in today's digital ecosystem, significant changes must occur in the relationship between journalistic companies and their audiences to generate the trust and added value necessary for the audience to feel that the worth paying for news content. This article summarizes the key findings of an exploratory research over a five-year period (2015–2020) on an initial sample of 100 digital native media, as well as legacy media from Spain, the rest of Europe, and the United States. The data collection had a double objective: to study the emerging professional profiles and the audience measurement tools that strengthen editorial teams in their attempt to improve their relationships with the audience, and to explore strategies aimed at improving the connection with the public through through participation and co-creation, both online and offline.",

keywords = "Audience, Audience measurement, News consumption, Strategies",

author = "Rodr{\'i}guez-V{\'a}zquez, \{Ana Isabel\} and Marius Dragomir and Noelia Francisco-Lens",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",

year = "2022",

doi = "10.1007/978-3-030-88028-6\_16",

language = "English",

series = "Studies in Big Data",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "211--226",

booktitle = "Studies in Big Data",

}

Audiences First: Professional Profiles, Tools and Strategies of Digital Newsrooms to Connect with the Public. / Rodríguez-Vázquez, Ana Isabel; Dragomir, Marius; Francisco-Lens, Noelia.
Studies in Big Data. Springer Science and Business Media Deutschland GmbH, 2022. p. 211-226 (Studies in Big Data; Vol. 97).

Research output: Contribution to Book/Report types › Chapter › peer-review

TY - CHAP

T1 - Audiences First

T2 - Professional Profiles, Tools and Strategies of Digital Newsrooms to Connect with the Public

AU - Rodríguez-Vázquez, Ana Isabel

AU - Dragomir, Marius

AU - Francisco-Lens, Noelia

PY - 2022

Y1 - 2022

N2 - For the media, and therefore journalism, to be sustainable in today's digital ecosystem, significant changes must occur in the relationship between journalistic companies and their audiences to generate the trust and added value necessary for the audience to feel that the worth paying for news content. This article summarizes the key findings of an exploratory research over a five-year period (2015–2020) on an initial sample of 100 digital native media, as well as legacy media from Spain, the rest of Europe, and the United States. The data collection had a double objective: to study the emerging professional profiles and the audience measurement tools that strengthen editorial teams in their attempt to improve their relationships with the audience, and to explore strategies aimed at improving the connection with the public through through participation and co-creation, both online and offline.

AB - For the media, and therefore journalism, to be sustainable in today's digital ecosystem, significant changes must occur in the relationship between journalistic companies and their audiences to generate the trust and added value necessary for the audience to feel that the worth paying for news content. This article summarizes the key findings of an exploratory research over a five-year period (2015–2020) on an initial sample of 100 digital native media, as well as legacy media from Spain, the rest of Europe, and the United States. The data collection had a double objective: to study the emerging professional profiles and the audience measurement tools that strengthen editorial teams in their attempt to improve their relationships with the audience, and to explore strategies aimed at improving the connection with the public through through participation and co-creation, both online and offline.

KW - Audience

KW - Audience measurement

KW - News consumption

KW - Strategies

UR - https://www.scopus.com/pages/publications/85130095436

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DO - 10.1007/978-3-030-88028-6_16

M3 - Chapter

AN - SCOPUS:85130095436

T3 - Studies in Big Data

SP - 211

EP - 226

BT - Studies in Big Data

PB - Springer Science and Business Media Deutschland GmbH

ER -

Audiences First: Professional Profiles, Tools and Strategies of Digital Newsrooms to Connect with the Public

Abstract (may include machine translation)

Publication series

UN SDGs

Keywords

Access to Document

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Cite this