@inbook{94fe0aeca1fb4c05befc3566ef996a16,
title = "Audiences First: Professional Profiles, Tools and Strategies of Digital Newsrooms to Connect with the Public",
abstract = "For the media, and therefore journalism, to be sustainable in today's digital ecosystem, significant changes must occur in the relationship between journalistic companies and their audiences to generate the trust and added value necessary for the audience to feel that the worth paying for news content. This article summarizes the key findings of an exploratory research over a five-year period (2015–2020) on an initial sample of 100 digital native media, as well as legacy media from Spain, the rest of Europe, and the United States. The data collection had a double objective: to study the emerging professional profiles and the audience measurement tools that strengthen editorial teams in their attempt to improve their relationships with the audience, and to explore strategies aimed at improving the connection with the public through through participation and co-creation, both online and offline.",
keywords = "Audience, Audience measurement, News consumption, Strategies",
author = "Rodr{\'i}guez-V{\'a}zquez, {Ana Isabel} and Marius Dragomir and Noelia Francisco-Lens",
note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2022",
doi = "10.1007/978-3-030-88028-6_16",
language = "English",
series = "Studies in Big Data",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "211--226",
booktitle = "Studies in Big Data",
}