https://at-ceu.studyguide.timeedit.net/modules/ECBS5228?type=COREA practical framework for analytics projects that deliver business value, applied immediately to your capstone.Most analytics courses teach you how to analyze data. This course teaches you how to design analytics projects that matter - the work that happens before you write any code. You'll learn to ask: What decision will this analysis inform? What metric are we optimizing, and what breaks if we succeed? Who needs to buy in, and who might block us?The course is built around a single artifact: the Analytics Project Brief. This framework forces clarity on problem definition, metrics, stakeholders, methodology, and success criteria before any analysis begins. You'll see it applied to nine foundational analyses that span the complete customer journey - from acquisition through retention to expansion. By the end of the course, you'll have the tools to scope your capstone project professionally.What makes this course different:Framework over theory: One reusable tool (the Brief) applied repeatedly, not a survey of conceptsAdversarial thinking: Counter-metrics, pre-mortems, and stakeholder blockers built into every projectInfluence skills: How to get buy-in and navigate organizational dynamicsThe foundational analyses follow the business lifecycle:Acquisition: Funnel ? Channel Attribution ? Campaign Effectiveness ? CAC/LTVRetention: Retention Analysis ? Power User Analysis ? Failure AnalysisGrowth: Expansion & Monetization ? Ecosystem Analysis